Plain monthly active users does not tell you if retention is improving or acquisition is just growing.
Retention
Who comes back, week after week.
Returning visitors over time, grouped by signup cohort. The classic SaaS retention triangle, with exact counts under every percentage.
- Every visit included
- Inputs never recorded
- EU-resident by default
Retention
- Signal
- W1
- Coverage
- 100%
- Decision
- CSV
Why retention is hard to read
Most tools force a single cohort definition. Real teams need weekly, monthly, and per-feature cohorts at the same time.
Retention plots that round percentages obscure the cliff at week 2 and the slow tail beyond week 8.
How leadmaps does it
Clean first-party evidence, presented clearly enough for the whole team to act on.
01Cohorts by signup week or month.
Toggle grain in one click. See the trend without rebuilding the report. The grid recomputes server-side, never in your browser.
Returning visitors, exact counts.
Every cell shows both the percentage and the underlying count. No false precision, no rounding that hides the real shape.
Filter by any event property.
Look at retention for visitors who hit a specific feature, segment, or pricing tier. The grid filters live, no SQL required.
04Export the matrix.
One-click CSV of the underlying cohort grid. Hand it to your finance team, your board deck, or your own modelling notebook.
Ready when you are
Turn the next question into a clear answer.
Keep the raw signal, the decision, and the context in one privacy-first workspace.
Signal ready100%