leadmaps vs Fathom
How we stack up against Fathom. Honest, sourced, no trash talk. Fathom nailed simple, cookieless analytics. We share the default and add product-analytics depth on top.
Quick verdict
Pick leadmaps when
- You want funnels, retention, journeys, and cohorts on the same surface.
- You need heatmaps and session replay without breaking the privacy promise.
- You buy on enterprise checkboxes: SAML, SCIM, IP allowlist, audit streaming.
- You want EU residency by default on every plan.
Pick Fathom when
- You want the simplest possible dashboard with nothing to learn.
- Pageview counts and goals are all you need.
- You prefer a small, focused, founder-run product.
- You do not need funnels, replay, or enterprise SSO.
Feature comparison
A glyph means yes. A dash means no. A tilde means partial, with a line explaining the partial. Footnoted rows link to a source at the bottom of the page.
Core analytics
Both are lightweight and cookieless by default. leadmaps goes deeper on product analytics; Fathom stays simple on purpose.
| Feature | leadmaps | Fathom |
|---|---|---|
| Pageviews and sessions | leadmaps: Yes | Fathom: Yes |
| Custom events[1] | leadmaps: Yes | Fathom: Yes |
| Goals and conversion tracking | leadmaps: Yes | Fathom: Yes |
| Event properties and breakdowns | leadmaps: Yes | Fathom: PartialEvents are supported; rich property breakdowns are limited. |
| Funnels | leadmaps: Yes | Fathom: No |
| Retention cohorts (week and month grain) | leadmaps: Yes | Fathom: No |
| Cohorts builder | leadmaps: Yes | Fathom: No |
| Sankey user journeys | leadmaps: Yes | Fathom: No |
| Group analytics (B2B account level) | leadmaps: Yes | Fathom: No |
| Annotations on every time-series chart | leadmaps: Yes | Fathom: No |
| Geo world map (per-country sessions) | leadmaps: Yes | Fathom: Yes |
Behaviour and replay
Fathom is deliberately minimal. leadmaps ships the popular behaviour surfaces while keeping the privacy story.
| Feature | leadmaps | Fathom |
|---|---|---|
| Scroll depth heatmaps | leadmaps: Yes | Fathom: No |
| Click heatmaps on a real-page snapshot | leadmaps: Yes | Fathom: No |
| Session replay | leadmaps: YesCapture and playback in the dashboard, with away-from-keyboard detection. | Fathom: No |
| NPS and CSAT widgets | leadmaps: Yes | Fathom: No |
| Feature flags and A/B experiments | leadmaps: Yes | Fathom: No |
Privacy and transparency
Both are cookieless and privacy-first. leadmaps adds a coverage-honesty layer and server-side erasure.
| Feature | leadmaps | Fathom |
|---|---|---|
| Cookieless by default[2] | leadmaps: Yes | Fathom: Yes |
| EU data hosting option[3] | leadmaps: YesEU-resident by default on every plan. | Fathom: PartialEU isolation region is available. |
| Coverage transparency (Observed, Estimated blocked, Consent, Bots, Unknown) | leadmaps: Yes | Fathom: No |
| GDPR Art. 17 vault with collector erasure | leadmaps: Yes | Fathom: No |
| First-party proxy templates (Next.js, CF Worker, Caddy, Nginx) | leadmaps: Yes | Fathom: PartialCustom domain routing is available. |
| Server-side bot filter on the ingest hot path | leadmaps: Yes | Fathom: Yes |
Enterprise and ops
Fathom stays focused on simple analytics. leadmaps ships the compliance kit on the Business tier.
| Feature | leadmaps | Fathom |
|---|---|---|
| SAML 2.0 SSO | leadmaps: Yes | Fathom: No |
| SCIM 2.0 user provisioning | leadmaps: Yes | Fathom: No |
| TOTP 2FA and backup codes | leadmaps: Yes | Fathom: PartialAccount-level protections; no per-workspace SSO. |
| Scoped API keys (7-scope catalog) | leadmaps: Yes | Fathom: Partial |
| Audit log search and filters | leadmaps: Yes | Fathom: No |
| Audit-log streaming to Datadog, Splunk, generic webhook | leadmaps: Yes | Fathom: No |
| Workspace IP allowlist | leadmaps: Yes | Fathom: No |
| Self-hosting option | leadmaps: YesSelf-hosted plans only. Single Rust binary, your VPC. | Fathom: NoFathom is a managed service, not self-hosted. |
| Data export and reporting API | leadmaps: Yes | Fathom: Yes |
Pricing at a glance
Roughly what each costs by volume. Headline numbers only; check each live pricing page for the current figure.
leadmaps
Flat tiers. Hobby at €19 monthly, Pro at €90 monthly, Business at €399 monthly with the full enterprise kit. Pro includes a 30 day free trial.
Fathom
Metered on pageviews per month, starting at a low flat entry tier. Simple and predictable for pure page metrics.
| Volume | leadmaps | Fathom |
|---|---|---|
| 100 thousand events / monthleadmaps Hobby covers this volume; Fathom starts around this tier. | €19 / mo (Hobby) | $15 / mo (starter) |
| 1 million events / monthCompare leadmaps Pro to Fathom at the same volume. Check the live Fathom pricing page for the current figure. | €90 / mo (Pro) | ~$54 / mo |
| 10 million events / monthFathom meters on pageviews; leadmaps Business is a flat tier with the full enterprise kit. | €399 / mo (Business) | Metered, see Fathom |
Coming from Fathom? The 5-minute path.
Install the SDK
Swap the Fathom script tag for @syntarie/tracking. One init line, cookieless by default, ~5 kB on the wire.
Import historical data
Export pageviews and events from Fathom, then open the workspace importer in Settings then Import and drop your file. Backfills land alongside live data with the original timestamps preserved.
Add depth when you need it
Turn on funnels, retention, heatmaps, and replay from the same dashboard. Nothing new to install; it is all one SDK.
Sources
Footnote markers in the table above link here. Last reviewed 2026-07-09. Got a fact wrong? Email hello@leadmaps.nl and we will fix it.