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Feature flags

Ship to anyone, anytime.

Roll a feature out by user property, percentage, or sticky cohort. Variants resolve on the collector, in the same hop as event ingestion.

  • Every visit included
  • Inputs never recorded
  • EU-resident by default
A product professional using analytics on a laptop in a modern workplace
Feature flags
Signal
<5 ms
Coverage
100%
Decision
Where the signal gets lost

Why a dedicated flag vendor hurts

01

Per-MAU billing means every visitor your site sees costs you again, on top of your analytics bill.

02

Client-side-only flags ship the variant decision to the browser, where it can be tampered with or skipped by ad blockers.

03

Reading flag values from analytics later requires reconciling two event streams that disagree by a few percent.

The leadmaps difference

How leadmaps does it

Clean first-party evidence, presented clearly enough for the whole team to act on.

A product team reviewing analytics together01

Server-evaluated, low-latency.

The collector resolves flag values in the same hop as event ingestion. No second request, no race condition, no extra round trip.

One source of truth for variants.

The resolved flag value lands on the event payload. Every chart can filter by it without extra setup or a join across systems.

Rules that read like English.

Match by property, percentage, or saved cohort. Composable in the dashboard, no DSL to learn, no YAML to babysit.

A product team reviewing analytics together04

Free with your plan.

No per-MAU upcharge for flag evaluations. Pro and Business workspaces get unlimited flags as part of the same flat price.

A team using product data to make a decision together
Ready when you are

Turn the next question into a clear answer.

Keep the raw signal, the decision, and the context in one privacy-first workspace.

Signal ready100%