Funnels in vendor tools require pre-defining goals weeks before you have the data to back them.
Funnels
From first click to checkout, step by step.
Build a funnel from any sequence of events. See where users drop off, how long each step takes, and which segments convert at what rate.
- Every visit included
- Inputs never recorded
- EU-resident by default
Funnels
- Signal
- 2-8
- Coverage
- p99
- Decision
- 100%
Where funnels usually break down
Step conversion percentages often hide which step is the actual leak. The headline drop says everything is fine.
Time-to-convert distributions get buried, so teams optimise the lossy step instead of the slow one.
How leadmaps does it
Clean first-party evidence, presented clearly enough for the whole team to act on.
01Funnels on top of raw events.
Pick any 2 to 8 events, in any order, with optional property filters. Compose the funnel now, not last sprint.
Drop-off per step, in one read.
The chart shows the percent surviving each step plus the absolute count. No mental math, no toggling between views.
Time between steps.
p50, p90, and p99 across the whole funnel. Catch the slow steps, not just the lossy ones.
04Segmented at every step.
Break a funnel down by any event property. See how new visitors convert differently from returning ones, without rebuilding the report.
Ready when you are
Turn the next question into a clear answer.
Keep the raw signal, the decision, and the context in one privacy-first workspace.
Signal ready100%