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leadmaps vs Amplitude

How we stack up against Amplitude. Honest, sourced, no trash talk. Amplitude is a powerful enterprise analytics platform. We pick a different fight: residency, privacy, and simplicity.

Quick verdict

Pick leadmaps when

  • EU residency by default, not an enterprise tier.
  • You want consent and PII enforced at the collector.
  • You want simple, predictable, affordable pricing.
  • You want product analytics without enterprise overhead.

Pick Amplitude when

  • You are a large product org with a dedicated data team.
  • You need the deepest behavioral cohorts and experimentation.
  • You want mature data governance and CDP / audiences.
  • Enterprise procurement and warehouse-native scale are the norm.

Feature comparison

A glyph means yes. A dash means no. A tilde means partial, with a line explaining the partial. Footnoted rows link to a source at the bottom of the page.

Core analytics

Amplitude is built for deep behavioral analysis by data teams. leadmaps ships the surfaces most product teams use day to day, with cleaner defaults.

Core analytics
FunctieleadmapsAmplitude
Custom events and properties
leadmaps: Ja
Amplitude: Ja
Funnels
leadmaps: Ja
Amplitude: Ja
Retention (week and month grain)
leadmaps: Ja
Amplitude: Ja
Sankey user journeys[1]
leadmaps: Ja
Amplitude: Ja
Behavioral cohorts
leadmaps: GedeeltelijkCohort filters cover the common cases, not Amplitude depth.
Amplitude: Ja
A/B experiments with stats engine
leadmaps: Ja
Amplitude: Ja
Real-page click and scroll heatmaps
leadmaps: Ja
Amplitude: Nee

Privacy and residency

leadmaps treats residency and consent as defaults. In Amplitude they are enterprise configuration.

Privacy and residency
FunctieleadmapsAmplitude
EU residency by default[2]
leadmaps: Ja
Amplitude: GedeeltelijkEU data center is available, not the default.
Consent enforced server-side at the collector
leadmaps: Ja
Amplitude: Nee
Coverage transparency (observed, blocked, consent, bots)
leadmaps: Ja
Amplitude: Nee
GDPR Art. 17 vault with collector erasure
leadmaps: Ja
Amplitude: Gedeeltelijk
First-party proxy templates
leadmaps: Ja
Amplitude: Gedeeltelijk
Lightweight SDK (~5 kB core)
leadmaps: Ja
Amplitude: NeeThe Amplitude browser SDK is materially heavier.

Governance and scale

Where Amplitude is strongest: governance, CDP, and warehouse-native scale.

Governance and scale
FunctieleadmapsAmplitude
Data governance and taxonomy
leadmaps: GedeeltelijkTracking plan with enforcement, not a full governance suite.
Amplitude: Ja
CDP / audience syncing
leadmaps: Nee
Amplitude: Ja
Warehouse-native option
leadmaps: Gedeeltelijk
Amplitude: Ja
Raw event export (CSV, JSON, Parquet)
leadmaps: Ja
Amplitude: Ja

Enterprise and ops

SSO, audit, residency, and allowlisting without an enterprise-only paywall.

Enterprise and ops
FunctieleadmapsAmplitude
SAML and OIDC SSO
leadmaps: Ja
Amplitude: Ja
SCIM provisioning
leadmaps: Ja
Amplitude: Ja
Audit-log streaming to Datadog, Splunk, webhook
leadmaps: Ja
Amplitude: Gedeeltelijk
Workspace IP allowlist
leadmaps: Ja
Amplitude: Gedeeltelijk
EU data residency
leadmaps: Ja
Amplitude: Gedeeltelijk
Predictable flat pricing
leadmaps: Ja
Amplitude: NeeAmplitude meters on events / tracked users and scales into enterprise contracts.

Pricing at a glance

leadmaps stays flat as you grow. Amplitude scales into metered and enterprise contracts.

leadmaps

Flat tiers. Hobby at €19 monthly, Pro at €90 monthly, Business at €399 monthly, with a 30 day free trial on Pro.

Amplitude

Free Starter, then Plus, Growth, and Enterprise plans that meter on events and tracked users.

Monthly cost by volume
VolumeleadmapsAmplitude
100 thousand events / monthAmplitude has a free Starter plan with event and tracked-user caps.€19 / mo (Hobby)Free (Starter)
1 million events / monthPast Starter, Amplitude moves to Plus / Growth pricing.€90 / mo (Pro)Plus (metered)
10 million events / monthAt this scale Amplitude is typically an annual enterprise contract.€399 / mo (Business)Growth / Enterprise

Coming from Amplitude? Run both first.

  1. Install the SDK alongside Amplitude

    Add @syntarie/tracking next to the Amplitude SDK and send to both. You keep Amplitude untouched and start building EU-resident history immediately.

  2. Reconcile the surfaces you actually run on

    Compare the funnels and retention your team checks weekly. Decide which depth you truly use versus what you are paying for.

  3. Cut over when ready

    Flip the primary tool to leadmaps and keep Amplitude as long as your contract runs. No big-bang switch, no lost history.

Sources

Footnote markers in the table above link here. Last reviewed 2026-05-25. Got a fact wrong? Email hello@leadmaps.nl and we will fix it.

  1. [1]Amplitude Pathfinder and journeys documentation
  2. [2]Amplitude EU data residency